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Aug 12, 2014 | Post by: Ian Armer No Comments

Goodbye to Loyalty?

Consumers in the UK are ditching some of the big companies in favour of lower priced smaller companies who give them what they want.

Gone are the days of blind loyalty, with some companies changing policies to the disadvantage of customers, they are moving in their droves to better, more rewarding deals.

Values and convenience are now top priority more than ever.

One of our customers said: “They’re [Big Companies] like a life partner who wants to stay with you, just because you’re wealthy. I’m leaving them, just as I would a materialistic girlfriend”.

This is an increasing trend in all types of business and if yours is hemorrhaging customers who were once loyal to the core. Take a look at whether you are loyal to them.

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