Many businesses head in our direction after less than ideal experiences with other suppliers/brokers. They have been ripped off with poor deals, being told they are wrong about things, not helped with their important issues and generally taken for granted.
Our philosophy is that because we treat each other in our team with respect, this transcends onto the customer and all our partners.
We work had to understand our customers and their needs. At the end of the day, the customer is always right, paying us to provide them a service. We decide how good that service is.
Our customers come back to us, come to us (word of mouth etc) and stay with us because we get things right.